{ Interview: Muna Abusulayman }

Muna AbuSulayman is a leading Saudi media personality in the Middle East.

She is Secretary General and Executive Director of the Alwaleed Bin Talal Foundation, the philanthropic arm of HRH Prince Alwaleed Bin Talal's Kingdom Holding Company

As a founding co-host of one of MBC TV�s most popular social programs, Kalam Nawaem, she has become an easily recognizable celebrity in the Middle East and abroad. 

As a public and media personality, major organizations and companies often ask her to speak on issues relating to Arab society, media, and building bridges of understanding between the East and West.

How did the Muna Abusulayman collection business come about?

My collection came out of a dire need to have clothes that look great on me while also offering Hishma.
I have had to spend too much time searching for scarves, and looking for undergarment so that I can
still be elegent and muhajaba...I finally decided that if i am suffering so much, there must be a way to help
women like me

Muna Abusulayman, Prince al Waleed and her wife Princess Ameerah Al-Taweel

How do your fashion define you?

Fashion does not define me. I define fashion. 

I use it, utilize it to suit me and not the other way around,

but, i can not deny that it was my fashion sense that first attracted viewers to my show.

 

Have you encountered any challenges in running Muna Abusulayman collection?

There are many challenges as i did not have a business or fashion design degree or background. 

The most i did was have a tailor sew things for me before I started. 

I hired a very competent team, but still becuase of the specifity of
my requirement, we encountered a lot stumbling blocks, but they were mostly learning curves.

This style has been well accepted?

I think Hishma is making a comeback, people are in a cycle where they are covering up. I mean just look at the recent Met Gala, half the dresses have sleeves. 

I know it is just a fashion trend, but it makes me happy to have more resoruces
for women who want to be modest.

Where do you get your inspiration from?

I get my inspriation from my life. 

I want comfortable beautiful modesty clothes to be accessible to everyone
and for them to love what they are wearing..
I created a whole scarf line from woven special bamboo material, becuse it was just soooo soft to the touch and I fell in love with it.

I Actually almost always wearing one of those scarves. They are addictive.

Your quite the busy entrepreneur, how many hours a day would you spend working?

I work about 10 hours a day....I have a full time job at the Alwaleed Foundation, and then spend a couple of hours on my bet projects.  

But I love what I do and I don't see it as work, but as productivity.  

The only time I am not working is from 6 to 9 when I am with my children.

What's next for muna? Can you tell us a little about your upcoming projects?

I am working on a lecture series regarding motherhood, I am also working a media projects, as well as of course Spring 2012 collection.

    Is there anything you want to say to Hijabs & Co's Readers, and your Middle East fans?  

I would love to get feedback from people who have worn my hijab collection to make sure that I incorporate their points of view and fuilfill their fashion desires.

www.Munaabusulayman.com

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{Love it, Want it }

 

1. Mary Katrantzou
2. Swarovski Proudly necklace
3. Bag Dior
4. Rhinestone Shoe
5. Chocolat Box

 I'm not a big fan of Keira Knightley, but I think she is gorgeous in this dress of Mary Katrantzou.

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{ Flora by Gucci }

I've been a muse of Gucci for one day (my friend's wedding) 

Now that I received the perfume as a gift from my husband, 

I'll start to dance in the fields of flower :D

The hints of sandalwood, citrus, peony, rose, pink pepper,  
give this perfume a beautiful lasting fragrance. 

If you enjoy these scents, then Flora perfume by Gucci just might be what you�re looking for.

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{ Fashion Style }

Express to Marrakesh.

 Ekat Kiseleva by Nikolay Biryukov for Elle Ukraine Sept 2011

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{ Tutorial: Suchi Utami }

Picture credit: Last Minute Girl

Very cute tutorial mashallah, 

I did try the last week and it was very pretty.
Thank you to Suchi utami 

What do you think of this style?

Picture credit: Last Minute Girl

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{ Eid Style }

I love collaborated with other blogger.

  Thank you to these beautiful women for sharing their photos with us. 

I love every style.  

Please visit their blog, and share some love.

 J'aime collabor� avec d'autres blogueurs

**Merci � ces belles femmes d'avoir partag� leurs photos avec nous. 

J'aime tous les styles. 

S'il vous pla�t visitez leur blog, et partagez un peu d'amour.

 

 www.gullian.tumblr.com

 www.styledmodestly.blogspot.com

www.somethinglikethis-laila.blogspot.com

 


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{ Different Brand: Demure Look }

 Tell us a little bit about your background. 

I'm 36 years old. Live in the UK. Married for 12 years and have a 7 year old little naughty princess 

 

What made you decide to launch the line? 

 

Demure Look started because of my passion for silk scarves and accessories. 

I wanted to share this passion, benefits of silk and naturally grown products with fellow ladies. (you can read all info regarding the benefits of Silk here

Demure look scarf, don't use my Pictures without  my permission.

 What inspired and who influenced you? 

I was wearing silk scarves when I came to the UK and I had a lot of questions and compliments regarding these by ladies from all sorts of backgrounds. Where I bought them from, how nice they looked, the quality softness etc.

When I wanted to buy some myself I saw that silk products were either very expensive, rare to find or just seen as a luxury item -  though I knew that they could be supplied for more affordable prices and it has a lot of benefits to our health. All these experiences made me search for affordable quality products and share it with other ladies all over the world too.

 

 What materials do you use and how do these fit with the overall image of your brand?

Our main material for our scarves is silk. Demure Looks first aim is to bring fashionable unique pieces which also have some sort of benefit to their user. We recently introduced handbags on our website as well and we again try to bring the best quality products with these too. 

Demure look scarf on the emel magazines

  What kind of women do you design for? 

We select our designs for ladies from all different backgrounds. We as Demure Look source the world's finest materials mainly naturally grown with the most beautiful designs to create a collection which is pure luxury at affordable prices. Our scarf designs are elegant, trendy but classic as well as chic that can be worn in a professional, elegant or casual environment. We strive ourselves to offer designs covering timelessness; ranging from simplicity to sophistication.

  Can you tell us a little about your upcoming collections? 

The spring summer collection is all about colours, floral, animal prints and chain designs. We will also be adding a range called Palace Series very soon.  These cover designs from the Ottoman Civilization era.

It is my dream though to bring out a complete collection of our own as Demure Look and we work hard towards fulfilling this dream J

Demure look scarf, don't use my Pictures without my permission.

30% Off on your first order. Just quote RMDN11 at checkout. 

  Demure look website

  Check the facebook page

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